Privacy Policy of The Ballet Co Apparel
Effective Date: 2025/04/03
1. Introduction
The Ballet Co Apparel (“we”, “us”, “our”) values and respects your privacy. This Privacy Policy outlines how we collect, use, store, disclose, and protect your personal information in accordance with the Protection of Personal Information Act, 4 of 2013 (POPIA) and other applicable South African data protection laws. By visiting our website or using our services, you agree to the terms of this policy.
Our website is hosted in South Africa and is intended for users within the Republic. If you are accessing our website from outside South Africa, your information may be transferred to, stored, and processed within South Africa under South African privacy regulations.
2. What Personal Information We Collect
We collect different types of personal information to provide and improve our services. This may include:
2.1 Information You Provide to Us:
Full name
Email address
Phone number
Delivery address and billing address
Account login credentials
Payment details (processed securely by third-party payment processors)
Messages or queries sent via our contact form, WhatsApp, or email
Reviews, testimonials, or feedback
2.2 Automatically Collected Information:
IP address
Browser type and version
Time zone settings
Device type
Cookies and usage data (see Section 9)
Website interaction data (pages visited, time on site, click behaviour)
2.3 Third-Party Data:
Payment status or verification (from Paystack or our courier partners)
Delivery confirmations (from courier services such as The Courier Guy)
3. Why We Collect Your Information
We collect and process your personal data for the following reasons:
3.1 To process and fulfil your orders:
Confirm and ship your purchases
Provide order updates and tracking
3.2 To manage your customer account:
Create and manage login credentials
Allow access to order history and saved preferences
3.3 To communicate with you:
Respond to enquiries, complaints, or requests
Provide customer support
Send transactional emails (order confirmations, payment receipts)
3.4 To improve our services and website:
Monitor performance and identify issues
Improve functionality and user experience
3.5 For marketing and promotions (optional):
Inform you of sales, new product launches, or studio set updates
Only sent where you have opted in and may be opted out at any time
3.6 To comply with legal obligations:
Tax, accounting, and other regulatory requirements
Fraud prevention and security monitoring
4. Legal Basis for Processing Your Information
Under POPIA, we process your data on the following legal bases:
Consent: where you voluntarily provide us with data for marketing or account creation
Contractual necessity: to fulfil our contract with you as a customer
Legal obligation: where required by law (e.g. tax regulations)
Legitimate interest: such as enhancing our services, ensuring website security, and improving customer service
5. How We Share Your Information
We do not sell your personal information to third parties. We may share data with the following entities under specific circumstances:
5.1 Service Providers:
Payment processors (e.g. Paystack): to process your payment securely
Courier services (e.g. The Courier Guy): for delivery and logistics
Email service providers: to send you transactional or opted-in marketing communications
Hosting and security partners: to maintain and protect our website
5.2 Legal Authorities:
Where required to comply with legal processes or protect our rights, property, or safety
5.3 Business Transfers:
In the event of a merger, acquisition, or asset sale, your personal data may be transferred as part of that transaction. You will be notified in advance if this occurs.
6. How We Store and Protect Your Information
Your data is stored securely using modern security protocols and practices.
6.1 Data Storage:
Customer accounts and order data are stored on encrypted, access-controlled servers
Payment data is handled by our payment provider and never stored directly on our site
6.2 Security Measures:
SSL encryption for all website traffic
Access restrictions for administrative staff
Regular security reviews and system updates
Firewalls and malware scanning
6.3 Data Retention: We retain your personal information only as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Inactive accounts and unneeded order records may be anonymised or deleted after five years.
7. Your Rights Under POPIA
As a South African data subject, you have the following rights:
Right to access: You may request a copy of your personal data held by us
Right to correction: You may update or correct any incorrect or outdated data
Right to deletion: You may request deletion of your personal data, subject to legal exceptions
Right to object: You may object to direct marketing communications at any time
Right to complain: You may lodge a complaint with the Information Regulator of South Africa if you believe your data has been mishandled
To exercise these rights, please contact us at the details provided in Section 11.
8. Children’s Privacy
Our services are intended for individuals over the age of 18, or under the supervision of a parent or guardian. We do not knowingly collect personal data from children without verifiable parental consent. If you believe we have collected data from a minor without permission, please contact us so we can delete it.
9. Cookies and Tracking Technologies
We use cookies to improve your browsing experience and provide essential site functionality.
9.1 What Are Cookies? Cookies are small text files placed on your device to collect standard internet log information and visitor behaviour information. These allow the site to remember your preferences, such as login status or cart contents.
9.2 Types of Cookies We Use:
Strictly Necessary Cookies: enable core functionality such as cart and login
Performance Cookies: track how visitors use our website (e.g. Google Analytics)
Functional Cookies: remember your preferences and location
Marketing Cookies: used (only if consented) to track marketing effectiveness
You may control cookie preferences in your browser settings. Disabling some cookies may affect site functionality.
10. Third-Party Websites
Our website may contain links to third-party websites (e.g. payment platforms, blogs, partner studios). This policy only applies to The Ballet Co Apparel. We are not responsible for the privacy practices or content of third-party sites. We encourage you to read their privacy policies before sharing personal information.
11. Contacting Us
If you have any questions about this Privacy Policy, or if you would like to exercise your rights or make a complaint, please contact us at:
The Ballet Co Apparel
Email: theballetcoapparel@gmail.com
Phone: +27 82 255 2373
Website: https://www.theballetco.co.za
You may also contact the Information Regulator (South Africa):
Website: https://www.justice.gov.za/inforeg
Email: inforeg@justice.gov.za
12. Changes to This Privacy Policy
We reserve the right to update or amend this Privacy Policy from time to time to comply with legal requirements or reflect changes to our business or technology.
If changes are significant, we will notify you via the website or email. Your continued use of the website constitutes acceptance of any changes.
We encourage you to review this page periodically for the latest version.
